Archive for June, 2006
JEWELRY EXCHANGE LAUNCHES IMYA RINGS
Tacy, Israel
26 June 2006
U.S. jewelry manufacturer and direct diamond importer Jewelry Exchange, has launched a new series of anniversary rings, named IMYA (I’d Marry You Again), designed by their in-house artisans. The rings, which feature 12 full-cut diamonds and are available in white, yellow or rose gold, are priced at just US$99.
The IMYA rings are manufactured in the Jewelry Exchange’s production center in Tustin, California, and are available for purchase exclusively at Jewelry Exchange, Jewelry Factory and Jewelry Source stores, and on the website at www.jewelryexchange.com.
The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 25 years, doing business as the Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, and Denver/Greenwood Village. The company operates as the Jewelry Factory in Washington D.C./Bethesda, New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates the Jewelry Source.
Jewelry Exchange has over 30,000 loose diamonds in stock.
June 26th, 2006
DRTV News Briefs: Jewelry Television to Pay E. W. Scripps $17M for Shop At Home Assets
DM News,NY
The E. W. Scripps Company and Jewelry Television have reached an agreement that will result in Jewelry Television acquiring certain assets of the Shop At Home television network. Jewelry Television will pay Scripps $17 million for fixed assets, including Shop At Home’s building and real estate, satellite uplink facilities, information technology systems, the network’s call center, Web site and production studios. Jewelry Television also intends to assume a number of agreements that Shop At Home has with broadcast television stations and operators of cable and satellite television systems to carry the network’s programming. The transaction is expected to close by month’s end. Jewelry Television announced that it intends to continue scale down operations of Shop At Home.
Incredible Discoveries announced it is working with a funding group that is in the process of looking for potential infomercial products to co-fund for the 2007 television season. Through the use of its “Get Discovered” Web site, businesses can fill out a short feasibility questionnaire to see if their product meets the basic criteria for possible infomercial funding.
The Dual Drill, marketed worldwide by Global Infomercial Services LLC, and in the United States, Canada and Mexico by Reliant International Media Ltd., is quickly gaining worldwide sales due to Global Infomercial’s Global Rollout system. Global Infomercial Services uses distributors including Global Alliance members, such as Oak Lawn Marketing in Japan, Shop Australia in Australia and New Zealand, Vector Direct in the UK and Vector Versand in Germany, Austria and Switzerland. New countries airing the show are Bosnia, Croatia, Dubai, India, Iran, Philippines, Serbia and Spain. In addition, Latin America has just started airing the show, to be followed by Azerbaijan, Georgia, Greece, Israel, Kazakhstan, Slovakia, Slovenia and Turkey.
MyNetworkTV, the new primetime general entertainment broadcast network, and ION Media Networks have entered into an affiliation agreement for WPXX-TV in Memphis, Tennessee. Through the agreement, WPXX will bring MyNetworkTV programming to the nation’s 44th largest television market. Currently operated by ION under a time brokerage agreement, WPXX serves more than 500,000 households in the Memphis metropolitan area. Scheduled to launch on Sept. 5, 2006, MyNetworkTV is now cleared in 150 markets, including 26 of the top 30, representing 85 percent of U.S. television households. Twelve hours of programming will air on MyNetworkTV Monday through Saturday.
Cmedia announced that CEO and founder Michelle Cardinal received the “Woman Entrepreneur of the Year†Orchid Award by the Portland Business Journal. Ms. Cardinal was selected among more than 200 nominees for her outstanding professional accomplishments and civic involvement, which includes building Cmedia from a start-up agency into one of the nation’s largest direct response television media firms.
LiveOps, a provider of distributed contact centers, has appointed Michaella Cox as director of sales. Ms. Cox brings more than a decade of experience creating strategic and groundbreaking direct response campaigns for Fortune 500 companies and infomercial leaders. She previously served as vice president of direct response vertical for Westgate Financial. Before that, Ms. Cox served as chief operating officer for Mindstorm Technologies and was president of eBound Strategies. She also served as director of e-commerce for Video Professor.
Euro RSCG 4D recently hired Jason Graves as director of business development. Mr. Graves comes to Euro RSCG 4D DRTV with an extensive history in the DRTV industry, most recently as executive vice president of Williams Worldwide Television, and vice president of new business at Hawthorne Direct’s West Coast office. Mr. Graves is based in the company’s Carlsbad, California office.
Williams Worldwide Television (WWTV) has named Zhen Sun as operations manager. Mr. Sun’s responsibilities will include maintaining and managing overall manufacturing relationships, developing and managing the company’s order processing and fulfillment as well as logistics operations. Prior to joining WWTV, he served at Ronco Corp. from July 2004 to May 2006, during which time he was responsible for developing and implementing global sourcing strategies and business plans, executing sourcing initiatives and negotiating agreements with major suppliers.
WorldLink has named Mary C. Pouliopoulos as executive vice president of sales and marketing at WorldLink. In her new position, Ms. Pouliopoulos, who was formerly in a senior sales position with TWC Media Solutions/The Weather Channel, will be responsible for the day-to-day sales operations of WorldLink. Additionally, she will oversee marketing campaigns to heighten awareness of WorldLink and its media and agency clients worldwide.
Got news, suggestions, articles, comments or tips? E-mail sarah@dmnews.com.
June 26th, 2006
Jewelry PR News: Pierce Mattie Public Relations Announces Fantasy Diamond as Agency of Record
PR Web (press release), WA
Fantasy Diamond Corporation Retains Pierce Mattie Public Relations, Inc Fantasy Diamond Corporation has named Pierce Mattie Public Relations, Inc as their agency of record. For the first time in the company’s 50 year history, they have enlisted the assistance of a luxury niche public relations firm to garner national coverage for the brand. Luis Price, President of Fantasy Diamond Corporation joined the company in 1989 and created a new standard of excellence in the industry.
Since his acquisition of the title, Fantasy Diamond Corporation has earned a “flawless” reputation as a leader in high quality products and designs.
(PRWEB) June 26, 2006 — Fantasy Diamond Corporation Retains Pierce Mattie Public Relations, Inc Fantasy Diamond Corporation has named Pierce Mattie Public Relations, Inc as their agency of record. For the first time in the company’s 50 year history, they have enlisted the assistance of a luxury niche public relations firm to garner national coverage for the brand.
Luis Price, President of Fantasy Diamond Corporation joined the company in 1989 and created a new standard of excellence in the industry. Since his acquisition of the title, Fantasy Diamond Corporation has earned a “flawless” reputation as a leader in high quality products and designs.
By focusing on the three distinctive settings that are wholly owned by Fantasy Diamond Corporation, the Chicago based manufacturing and design leader sets itself apart from its competition. Fantasy Diamond’s jewelry lines include the popular selling Endless Diamonds® brand featuring invisibly set round diamonds in fashion rings, earrings, pendants and bracelets. The invisible setting technique developed by Fantasy Diamond received a U.S. patent in 2003. This invention has spurred worldwide demand and focus on this trend. The company also designs and manufacturers the Masterpiece® jewelry line featuring innovative diamond and gold artistic designs in rings, earrings and pendants. Fantasy’s Everafter® collection of bridal jewelry includes an exciting selection of diamond engagement, wedding and anniversary rings in classic and contemporary styling.
The Public Relations Campaign begins in early June as the brand will be reintroduced to consumer editors during the JCK Trade Show in Las Vegas, Nevada. “Offering consumer editors the opportunity to see the collections in their entirety is the first step to brand recognition. We are looking forward to an exciting year of consumer education with the assistance of national and regional magazines and other media outlets” notes Venessa Correa, Sr. Account Executive and Brand Advocate for Fantasy Diamond Corporation. Above and beyond market days, Pierce Mattie Public Relations, Inc will host members of the fashion/accessories press at a 50th Anniversary event in the coming months and offer diamond education sessions with experts from Fantasy Diamond Corporation at the Pierce Mattie Media Oasis.
For more information on Fantasy Diamond Corporation, their collections and consumer resources visit www.fanasydiamond.com or call toll free 800- 621-4445
For more on Jewelry PR with Pierce Mattie Public Relations call 212-243-1431 or visit http://www.piercemattie.com
June 26th, 2006
Climbing Cost of Gold Tests Jewelers’ Mettle
latimes.com
Designers haven’t passed along the full increase to buyers, who seem to still see the metal’s allure.
From the Associated Press
June 26, 2006
DENVER — In more than 30 years in jewelry design, John Atencio has built a reputation for heavy rings, necklaces and earrings.
So when gold prices topped $730 an ounce this year, he became more cognizant of how thick his pieces are — and the accompanying higher costs. Still, although retailers such as Helzberg Diamonds say they’ve seen some designers use less gold in each piece, Atencio has been reluctant to change his style.
“When it got over $700, then the red lights were going off,” Atencio said. “Then it was kind of like … ‘How high is it going to go and are we going to be in business?’ “
Gold prices have fallen more than 20% since May 12, when they reached a 26-year high of $732 an ounce, but they are still close to $600 an ounce. Jewelers are accepting lower profit margins, feeling pressure to raise prices and sometimes tweaking their designs.
Customers, meanwhile, are still coming. U.S. sales actually seem to be rising, said John Calnon of the World Gold Council.
“It’s a counterintuitive approach,” he said. “With gold in the news constantly, the consumer is thinking about gold.”
U.S. prices for gold jewelry are more dependent on the design rather than the gold itself, he said, and customers tend to buy it for adornment rather than as an investment.
Sales totaled $17.7 billion in 2005 amid strong gold prices, a 4.4% increase over 2004. Calnon said he could not release the council’s internal forecast for gold jewelry sales this year.
Nancy Cook, 45, estimates that she visits one of Atencio’s stores monthly and that she and her husband buy six pieces a year. During a special event this spring for some of Atencio’s best customers, she had her eye on a gold and pearl piece but hadn’t decided whether to buy it.
“I have noticed a difference in prices, but if I like the piece, I really don’t worry about the price of gold,” said Cook, a landscape company owner who lives in suburban Denver. “I also think of it as an investment, because I also have four daughters.”
Despite higher costs, jewelry designer Ippolita expects to sell $20 million in retail gold jewelry this year, which would be a 100% jump, President Lauren Sharfman said.
Gold was $16 a pennyweight, or one-twentieth of an ounce, when the designer’s line, known for gold bangles, was launched six years ago. Now it’s $35 a pennyweight, Sharfman said. New York-based Ippolita hasn’t raised prices on its bangles in six years but is considering an increase this fall.
“It’s very scary when you see it go up uncontrollably. The last three months were pretty scary,” Sharfman said.
Sales also are up for retail chain Ben Bridge Jeweler, said President Ed Bridge. He said the company, owned by Berkshire Hathaway Inc., does not release sales figures.
Still, business is challenging. Since jewelers place orders months in advance, erratic prices have made it more complicated for retailers, Bridge said.
“We’re merchandising now for the holiday season and we have to figure out what gold’s going to do,” he said. “It’s nicer for us if it’s more stable.”
June 26th, 2006
Ancient Shells May Be World’s Oldest Bead Jewelry
National Geographic, D.C.
People may have been wearing ornaments as much as a hundred thousand years ago, according to a new finding.
Recent analysis of three ancient seashells reveals that they are likely to have been used as beads, potentially pushing back the evidence for personal decoration by 25,000 years.
The finding adds weight to the theory that modern human behavior emerged gradually. This theory contradicts the belief that a sudden creative explosion took place in Europe around 45,000 years ago.
The shells were excavated from Mount Carmel in Israel and Oued Djebbana, Algeria, in the 1930s and 1940s.
But it is only now that scientists have been able to accurately date the shells and study their significance.
Marian Vanhaeren from University College London and her colleagues found the shells while searching through museum collections at the Natural History Museum in London and the Museum of Man in Paris.
The shells contain holes that are likely to have been human-made, the scientists say.
“They were either perforated by people, or [people] deliberately collected the few perforated ones,” said Francesco d’Errico of the Centre National de la Recherche Scientifique in Talence, France.
D’Errico is a co-author of the study, which will appear in tomorrow’s issue of the journal Science.
Seashells Found Far Inland
The marine shells were found many miles from the sea, the researchers point out.
“Oued Djebbana is almost 200 kilometers [125 miles] from the sea, which means these shells were certainly taken by humans and brought to the site,” d’Errico said.
By chemically matching sediment samples from a shell exterior and a human bone from the Israeli site, Vanhaeren and her team were able to date the shell to between 100,000 and 135,000 years ago.
Radiocarbon dating of the Algerian site shows that the shell found there is more than 35,000 years old.
The researchers believe the African shell could be up to 90,000 years old, based on the technology and style of stone tools found there.
Creative Explosion?
Until recently the earliest evidence for sophisticated human behavior—including the use of specialized tools and personal decoration—came from 40,000-year-old sites in Europe.
This gave rise to the theory that a sudden creative explosion took place among ancient humans, possibly due to changes within the brain.
But this theory has been hotly contested over the last two years, following discoveries of beads from far older sites.
In March 2004 John Bower at the University of California, Davis, and his colleagues announced the discovery of 70,000-year-old ostrich eggshell beads in Tanzania, Africa (see Tanzania map).
(Read “Is Bead Find Proof Modern Thought Began in Africa?” [2004].)
Meanwhile, a study by Vanhaeren, d’Errico, and others, published in April 2004, described 75,000-year-old perforated shells from a cave in South Africa.
(Read “Oldest Jewelry? “Beads” Discovered in African Cave” [2004].)
“The latest evidence indicates that people used a symbolic way of communicating well before the supposed revolution 40,000 years ago,” d’Errico said of the new study.
But not everyone is convinced by the team’s latest findings.
“The evidence that the new shells are beads seems weak to me,” said Richard Klein, an anthropologist at Stanford University in Palo Alto, California.
“The evidence [from the South African cave research] is better, if only because there are many more specimens and their [archaeological] context is much better documented.”
Beads or Shells?
Others support the idea that the early shells are beads.
“I am sure the shells were used by humans, either to adorn the dead or for day-to-day decoration,” said Daniella Bar-Yosef Mayer, an archaeologist at the University of Haifa in Israel.
She first identified the Israeli shell beads and wrote about them in the French journal Paléorient in 2005.
D’Errico is confident that further excavations will uncover more shell beads and show that they were a common ornamentation prior to 40,000 years ago.
“We have data from other sites, which are unpublished as yet. The Science paper is just the first in a series of more robust data,” he said.
June 23rd, 2006
Custom jewelry and repair facility opens in Fishers
Topics.com, IN
FISHERS — Geist Jewelers opened its doors in May on the southeast corner of 116th Street and Olio Road. Owner Dennis Morton has 27 years experience in the jewelry retail and design business.
“I’ve always been a design lover and lover of jewelry and the primary design aspect of it,” Morton said. “It seemed like a natural progression.”
Morton received Gemological Institute of America training. Each of his employees has more than 20 years of experience in the jewelry industry.
Geist Jeweler’s interior includes textured walls, custom-built casings, special lighting and even a Starbucks station.
“We live in a crunch-time society so we want our customers to relax and feel like they’re at home,” he said.
Geist Jewelers offers 14- and 18-karat yellow and white gold as well as sterling silver and platinum pieces. Some of its designer lines include Steven Lagos, Eli Jewels and Richard Krementz, which has been around since 1866 and is known for its colored gemstones.
The jewelry store also offers repairs and custom design work. Hours are 10 a.m.-6 p.m. weekdays and 10 a.m.-4 p.m. Saturdays. For more information, call (317) 845-8400.
Morton spoke with Topics staff writer Christina McGairk about Geist Jewelers.
Q Do you remember the first piece of jewelry you sold or designed?
A My first piece of jewelry was an emerald necklace. I did a certain amount of training on emeralds and I remembered I was so excited that I couldn’t wait to tell the client everything I knew about emeralds. The customer was fascinated for a moment. I completely forgot the piece they were looking at was going to be something special for a special person or they just loved the design.
Q What jewelry trends have you noticed?
A When you look at trends in publications from Vogue to Harper’s, you see trends going more towards fashion and a little less traditional. A lot of people have traditional jewelry, but how do you complement that? Also more women are playing a more profound role in business and society and are more adept to making a personal purchase. In other words, they don’t buy jewelry just for special occasions anymore, they want something to go with their wardrobe.
Q How did you decide which lines you wanted to carry at the store?
A We shopped the top trade shows in New York and Europe and searched for great designers that have created something unique, wonderful and what we thought our clients would like.
Q What goals do you have planned for your jewelry business?
A I want to be Indiana’s No. 1 source for fine jewelry so people can know they can come here and find something truly beautiful and unique. We always look for traditionally made and unique jewelry that someone can enjoy for many generations to come.
June 23rd, 2006
Style Matters
Fly over to Birds for a rockin’ cut in a cool space
Austin American-Statesman (subscription), TX
South Austin has a new rock ‘n’ roll barbershop. Birds Barbershop was conceived by owners Michael Portman and Jayson Rapaport, childhood friends from Laredo, as an affordable alternative to salons and a local alternative to chains. The name Birds, slang for females, was chosen to offset the masculine connotations of a barbershop. It caters to both genders, takes no appointments and cranks up the music. The shop’s interior was designed by “The Real World: Austin” house designer Joel Mozersky
The highlight is the 40-foot screen-printed mural created by Door Number 3 Art Director Bryan Keplesky and installed by Sleepy Giant, aka Satch Grimley and Jaime Cervantes. Prices start at $15 for a buzz or mohawk, $19 for a short cut, $25 and up for a “Rock Star” layered cut, and $12 for kids younger than 12. Shampoos cost $5 and coloring starts at $50. The “Lady Bird” special for women includes a shampoo, cut and blowout for $39. Birds is at 2110 S. Lamar Blvd. Open seven days a week. Visit www.birdsbarbershop.com or call 442-8800 for more information.
Jewelry designer gets cover exposure
Susan Domelsmith, designer of Dirty Librarian Chains, a jewelry line known for seemingly haphazard jumbles of vintage chains and pendants, left Austin for New York this year, and her star is rising fast. One of her necklaces was modeled on the June/July cover of Teen Vogue by Lauren Conrad, star of “Laguna Beach” and “The Hills.” Factory People, where Domelsmith used to work as a buyer, remains the exclusive retailer of Dirty Librarian Chains in Austin. Prices are $24-$210. The Renew necklace, which has an iridescent shell pendant, is $170. Factory People is at 1325 S. Congress Ave.
A box with benefits
Do you need a spot to stash your pink breast cancer awareness pin? Pier 1 Imports, for the second year in a row, is offering the Komen Jewelry Box. The soft pink, raw silk box is adorned with Capiz shell buttons and a glass bead tassel clasp. The two-level jewelry box retails for $30, and Pier 1 will donate 25 percent of the purchase price to the Susan G. Komen Breast Cancer Foundation.
Give from your heart at El Corazón
Cacti, like Austinites, thrive in the heat. The boutiques of El Corazón present their First Annual Cactus and Succulent Show from noon to 8 p.m Saturday. A large selection of plants from the Southwest and beyond, as well as paintings, pottery, clothing and photography inspired by cacti, will be featured. The shops will also serve Mexican food and drinks. Suggested donations and proceeds from the concessions will benefit the Sims Foundation, a nonprofit organization for the mental health and welfare of Austin’s musicians. El Corazón is at 2209 S. First St. For more information, contact Happiness boutique at 440-8600.
Have a major fixer-upper? Talk to TV show
This TV season, the experts at “Ask This Old House” are making house calls in Las Vegas, San Francisco, Sacramento, Denver and Boston, plus one mystery location in September. Austin could be the mystery location, provided residents from this area submit the best questions to the “This Old House” Web site at www.thisoldhouse.com. The city with the “most compelling home maintenance problems” will be selected as the sixth location visited by the “Ask This Old House” crew. Entries must be submitted no later than June 30.
jscheidnes@statesman.com; 445-3974; mspencer@statesman.com; 912-2519
June 22nd, 2006
Carla Gizzi’s Jewelry & Home Studio - Red Bank’s ‘girlie shop’
BY TONY SENK
Correspondent
Red Bank Hub, USA
In this day and age, when so many businesses proclaim their appeal to all people, everywhere, all the time - Carla Gizzi, owner of Carla Gizzi’s Jewelry and Home Studio at Riverbank Antiques in Red Bank, is a breath of fresh air.
“Oh, I love it when men come in to look around and shop,” said Carla, of Tinton Falls, “but my studio is designed primarily with women in mind. Most of my customers are women - young moms looking for jewelry or gifts for their mom or their friends, or for items to uniquely decorate their daughter’s room. I’m pretty sure I have the only real ‘girlie shop’ in town!”
At Carla’s studio, custom jewelry and eclectic home decor items abound. From the wide assortment of bracelets and cast-iron wall switches to the shabby chic and cottage-style home decor, most of the items at her studio have an antique feel to them - with a decidedly feminine flair and flavor.
“This is not your typical shop,” said Carla. “Not many shops look like this one. We’re perfectly positioned right at Riverbank Antiques because most of the items I carry are vintage-inspired and have an antique look. Most people like these touches of vintage home decor, and they fit nicely into most homes.”
Items at Carla’s studio can range in price from a few dollars into the hundreds.
After working for years in Manhattan as a jewelry designer, Carla made her move to Riverbank Antiques and later became a manager there.
“I started here 11 years ago, not long after Riverbank first opened,” she said. “I had a small shop back then, and I specialized mostly in vintage jewelry. Then, I started buying home decor items, and adding my mosaic work to pieces, which I’ve continued and expanded over the last ten years. Last September, when this building became available, I figured it was time to go for it, so I opened the studio here. So far, everything has gone pretty well”
One reason why things are going well is because she is a talented buyer, with an eye for items that her customers like.
“Many of my most loyal customers are young women,” she said, “and, over the years, I’ve had a number of them tell me, ‘You have the same taste as I do’ or that ‘You have a good eye for buying.”
Carla keeps those eyes peeled for eclectic jewelry and cottage-style painted furniture. She often later adds her unique and original mosaics to the furniture to “give the piece a bit of its original character.”
Carla’s studio is dotted with unique clocks, chandeliers, pillows, picture frames and cast-iron switch plates made from antique molds. Her attention-grabbing front window frequently catches the eye of the shopper looking for that one unique gift for a unique friend.
And, all of these unique items are not just for sale during daytime business hours because Carla offers after- hours private parties at her studio.
“The after-hours parties feature fun and shopping and wine and cheese,” said Carla. “Basically, it’s girls’ night out! Friends can shop together and they have the entire shop to themselves. Shoppers can also go over to the antique shops at Riverbank next door. And, after-hours shopping often fits in better with their busy work schedules.”
Currently, hot-selling items at her shop include chests, mirrors and picture frames featuring Carla’s mosaics. Another group of items that Carla says, sell like crazy, are old-fashioned enamel signs with inspirational, feel-good messages on them. Some contain just one-word messages, such as “Believe” or “Imagine,” while others show full quotes from famous folks like Ralph Waldo Emerson or Eleanor Roosevelt.
Carla Gizzi’s Jewelry and Home Studio is open every day from 11 a.m. to 5 p.m. For more information on the studio or on hosting an after-hours party there call (732) 450-0122 or visit the Web site, carlagizzi@comcast.net.
June 22nd, 2006
Scripps to sell Shop At Home network assets to Jewelry
Reuters
June 21 (Reuters) - The E.W. Scripps Co. (SSP.N: Quote, Profile, Research) on Wednesday said it has agreed to sell certain assets of the Shop At Home television network to Jewelry Television.
Jewelry Television will pay $17 million for the fixed assets of the television network, the broadcaster and newspaper publisher said.
Scripps also lowered its estimated second-quarter after-tax charge to between $35 million and $45 million, compared with $60 million projected previously. (Reporting by Devidutta Tripathy in Bangalore)
June 22nd, 2006
Kirtilals Launches Jewelry Collection in Hyderabad
Diamonds.net, NY
(Rapaport…Kasturi & Sons Ltd, HYDERABAD) Popular Tamil film actor Vikram unveiled the antique jewellery collection at Kirtilals jewellers in Hyderabad, India, on June 19, 2006.
The roadshow, which will conclude here on June 28, will cover Kirtilal Kalidas’ outlets in Vijayawada, Chennai, Bangalore, Kochi, and Coimbatore in the next few months.
According to Mr. Gunasekhar, General Manager of Kirtilals, the company had done research, studying the grandeur of a variety of gold jewelry in ancient texts.
he range included over 600 pieces, “studded with precious and semi-precious gems to recreate the magic of the bygone era.”
“We have improvised them in order to suit the present day requirements. The selection strikes a balance between the ancient and contemporary jewellery designs,” he said.
“For one, we strived to reduce the weight of the articles,” he said.
The company, which has presence in southern India, will enter the northern market this year. “We are going to open outlets in New Delhi, Chandigarh, and Ludhiana. Work is underway on these stores,” Gunasekhar said.
Copyright 2006 Kasturi & Sons Ltd (KSL)
© 2006 Dialog, a Thomson business. All rights reserved.
June 21st, 2006
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